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Women now comprise over 40% of the workforce at Saudi Arabia’s Abulhasan Group, a transformation driven entirely by merit rather than quotas, according to the company’s leadership.
Mohamad Fouladkar, Group CEO at Abulhasan Group, emphasized that this workforce composition resulted from selecting the strongest available talent. “It was simply the result of hiring the strongest talent available,” Fouladkar stated, adding that the shift “has strengthened the organization on every level.”
Performance and Leadership Transformation
The impact of increased female participation has proven measurable across multiple organizational dimensions. Women within the company have consistently exceeded expectations while managing both professional responsibilities and personal commitments. Their integration has introduced broader perspectives into decision-making processes and enhanced empathy in leadership approaches.
Fouladkar highlighted that the presence of women has expanded creativity within the organization, describing this as “an essential asset in an industry rooted in cultural understanding.” The CEO reported undeniable performance improvements stemming from this workforce evolution.
Organizational Benefits
The company has experienced enhanced stability, greater leadership maturity, and a deeper sense of ownership among employees. These improvements have elevated the entire agency’s operational effectiveness, according to Fouladkar’s assessment.
The transformation reflects broader changes in workforce dynamics, where organizations are recognizing the competitive advantages of diverse talent pools. Performance metrics have shown consistent improvement across various operational areas since the workforce composition shifted.
Future Outlook
Fouladkar concluded with a definitive statement about workforce trends: “The future is female. Ignore it at your own peril.” This perspective reflects the tangible business benefits the company has realized through merit-based hiring practices that have naturally resulted in significant female representation.
The Abulhasan Group’s experience demonstrates how talent-focused recruitment strategies can deliver measurable organizational improvements while contributing to evolving workforce patterns across the Middle East region.
Sources: Saudi Gazette
